![]() When it comes to the people that work at East Fork, Alex, the founder, also notes that this is where East Fork’s biggest triumph lies: “I think just walking around the factory, and seeing all these people working and making decent money and having this place to come every day and show up… It’s there and offering that stability to folks. And it is in the manpower that builds those pieces that East Fork separates itself as a leader of modern entrepreneurship. ![]() Next year, they’re expected to produce over one million pieces of pottery next year.īut, all this pottery is made by people, not machinery. They transitioned from being a team of two, to a team of over 100 employees. They started out on a mere 500 square foot facility, to now being in a nearly 75,000 square foot facility. During the course of those 11 years in business together, they learned, pivoted, and adjusted their business to transform it into what they dreamed it could be. And shortly after their meeting, East Fork Pottery was started. Pottery is more often seen as an individual, solitary process, one that is worked on alone rather than with another.īut as they talked and planned, their creative concept developed into something concrete, something with great potential. Becoming East Forkīack in 2010, current East Fork founder and board chair, Alex Matisse, had just finished his apprenticeships when John Vigeland, a friend, approached him about venturing into working together. Not least of which includes the importance and the struggles to understand true leadership and how to conduct it successfully. But, this wasn’t something that happened overnight – nearly ten years into the journey, they have quite a bit to share. Producing exquisite pottery pieces with the power of strengthening the community has also brought them into the role of setting the standard and leading other businesses. What started as a passion project driven by the creative minds of Alex and John has transformed into a community mainstay that blends art and creativity with equity, diversity, and inclusion. Locals and art aficionados alike know about East Fork and the stunning pottery work the business turns out. East Fork Pottery’s Journey from Madison County to Mainstream
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